zzz.
-Joe.
Moderators: kylervk, Joe, Hank Fist, inx515xhell
Re: http://www.desmoinessocialclub.org/
A Project of
OF DES MOINES, INC.,
AN IOWA NONPROFIT CORPORATION
www.DesMoinesSocialClub.org
2
TABLE OF CONTENTS
☞ Mission Statement………………………………………………………….3
☞ The People……………………………………………………………….....4
☞ Executive Summary………………………………………………………...5
☞ Corporate Structure…………………………………………………………6
☞ The Project – The Des Moines Social Club………………………………...7
☞ The Building – 1408 Locust Street………………………………………….8
☞ Theater Operations – The Subjective Theater………………………10
☞ Educational Operations – The Department of Play………………....11
☞ Restaurant Operations – The Actress & The Bishop………………..15
☞ Employees…………………………………………………………..17
☞ Demographics……………………………………………………………….19
☞ Market Analysis………………………………………………………….....20
☞ Supporters…………………………………………………………………..21
☞ Grants and Foundation Support…………………………………………….22
☞ Naming Opportunities……………………………………………………...23
☞ Financial Projections……………………………………………………….24
☞ Capital Expenses…………………………………………………...24
☞ Capital Expenses – Not-For-Profit only…………………………...25
☞ Gross Receipts – Not-For-Profit only……………………………...26
☞ Daily Breakdown – For-Profit……………………………………..27
☞ Biographies of Staff Members……………………………………………..34
3
MISSION
The Des Moines Social Club is dedicated to providing a physical space for the residents of Des
Moines, Iowa to congregate, eat, drink and live out whatever artistic passion they may desire,
bringing together all walks of life. You may come for a drink. You may come for a meal. You
may come for a show, a class, a conversation.
The Des Moines Social Club achieves this tall order through daily educational programs in all
aspects of creativity and academia, and a unique funding structure. Should the Des Moines
Social Club not offer a program in your passion, we will find an expert to teach the course.
The Des Moines Social Club is the first American institution to be a self-sufficient artistic
venue, without selling its art.
The Des Moines Social Club will consist of 5 major entities:
• European inspired Restaurant, Tapas and Wine Bar – The Actress and The Bishop
• Fully functional, flexible arts venue – The Subjective Theater
• Educational Program – The Department of Play
• Permanent Visual Art Gallery/Banquet Hall
• Offices, rehearsal/classroom and storage space
The Des Moines Social Club will benefit the Des Moines Community by:
• Creating over 50 new jobs in its first two years
• Becoming an anchor for Gateway West creating major economic development
• Becoming an icon for the city of Des Moines – a place to visit weekly for cultural events,
lunch or dinner, dynamic instructional classes and/or a place to bring your out-of-town
visitors to show off your city
The Des Moines Social Club is aiming to open in Spring, 2009 at 1408 Locust Street.
Blueprints, pictures and more information is available at your request.
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THE PEOPLE
MANAGING DIRECTOR/MOVEMENT DIRECTOR…………………….Julie Betts
ARTISTIC DIRECTOR/RESTAURANT MANAGER………………………Zachary R. Mannheimer
ARTISTIC DIRECTOR/EDUCATION DIRECTOR………………………Matthew McIver
MARKETING COORDINATOR…………………………………………..Shannon Michelsen
IOWA ARTISTS
PRODUCER…………………………………………………………..Frank Burnette
VISUAL ART……………………………………………………Brent Houzenga
MOVEMENT……………………………………………………Jamie Olerich
SCREEN PRINTING………………………………………........Michelle Phillips
PERFORMANCE……………….………………………………Chelsea Pickett
PERFORMANCE……….………………………………………Zach Prine
PERFORMANCE……………………………………………….Jami Tevino
PERFORMANCE……………………………………………….Edward Vasquez
RESIDENT THEATRE COMPANY…………………………….The Subjective Theatre
RESIDENT THEATRE COMPANY…………………………….Theater…for a Change
BUILDING ARCHITECT………………………………………Mark Seabold, Shive-Hattery, Inc.
BOARD OF DIRECTORS
Stacy S. Berenguel – Financial Advisor, Smith Barney/Des Moines
Trina Braafhart– Manager, Gateway Lofts/Des Moines
Carlos Garza – Director, Capital City Pride and Academic Advisor, DMACC/Des Moines
Shannon Jack Morton – Freelance Real Estate/Des Moines
Dave Murphy – Iowa Farmers Union/Des Moines
Tade Reen – MBS/ABS, Criqui Borgersen Global Executive Search/NYC
Robert Schanke – Former Theatre Department Chair, Central College/Pella, IA
Lisa Stokke – Slow Food Iowa/Clear Lake, IA
Sally Troxell – AIDS Project Center/Des Moines
Jeffrey Vroman – Vroman CPA/Des Moines
BOARD OF ADVISORS
Robert Amato – Proprietor/Sommelier, Tempo Restaurant/NYC
John Busbee – Director, Iowa Fringe Festival/Des Moines
Max Cardenas – Co-Owner, Dos Rios/President, Empressa Consulting/Des Moines
John Clancy – Artistic Director, Clancy Productions/NYC
Gordon Fisher – Attorney, Bradshaw, Fowler, Proctor & Fairgrave, P.C./Des Moines
Jeffrey Goetz – Attorney, Bradshaw, Fowler, Proctor & Fairgrave, P.C./Des Moines
Adam Forest Huttler – Executive Director, Fractured Atlas/NYC
Bradley Long – President, Mid-American Commerical/Des Moines
Matthew Paul – Vice President, Link Strategies/Des Moines
Suku Radia – CEO of Bankers Trust/Des Moines
Keith Taylor – Executive Director, Modest Needs/NYC
LOCAL SUPPORTERS
Matthew Anderson – Economic Dev. Admin., City of Des Moines/Des Moines
Larry Cleverley – Cleverley Farms/Mingo, IA
Christine Hensley – Councilwoman, City of Des Moines/Des Moines
Mary Lawyer – President, Downtown Alliance/Des Moines
Tim Leach – Vice President of Economic Dev., Downtown Alliance/Des Moines
Tracy Levine – Excutive Director, Metro Arts Alliance/Des Moines
David Lyons – Chief Business Development Officer, Iowa Farm Bureau/Des Moines
Cyndi Pederson – Executive Director, Iowa Arts Council/Des Moines
Doug Reichardt – Chairman, Holmes-Murphy/Des Moines
Paul Willis – Niman Ranch/Willis Free Range Pig Farm/Thornton, IA
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EXECUTIVE SUMMARY
The Subjective Theatre Company of Des Moines, Inc. (“STCDSM”) is a public benefit not for
profit corporation organized under the Iowa Nonprofit Corporation law, with its Articles of
Incorporation filed on December 12, 2007 with the Iowa Secretary of State. The STCDSM has
been organized as an umbrella organization to support the many and varied visual, graphic,
theatre and educational arts in the Des Moines metropolitan area. The STCDSM’s mission is to
promote, support and enhance the arts and education by providing a single venue where all these
activities can be supported by the arts and educational community as well as the general public.
The STCDSM is currently concentrating its efforts on purchasing, either outright, or on a lease to
own basis, the vacant and historic building at 1408 Locust Street in the Des Moines’ Gateway
Park neighborhood, close to both the Des Moines Central Campus and the Pappajohn
Educational Center and Sculpture Garden. The STCDSM anticipates primarily raising sufficient
funds for both the purchase and rehabilitation of said building from fundraising, grants, and gifts
in support of its tax-exempt purpose.
The subject building is currently deemed ideal for its large open spaces, including one very large
open space suitable for a “black box” theater. Based on preliminary architectural drawings, there
is additional space that could be ideally configured for educational venues and classrooms.
The STCDSM anticipates reserving approximately one-quarter of the space for lease at market
rates to a for-profit food and wine business operation. It is anticipated that the restaurant
operations would be separately incorporated, and would remain separate from the STCDSM, but
would support the exempt purposes of the STCDSM by paying rent, providing employment
opportunities for members of the artistic and theater community, draw patrons to the educational
and theater venues in building, and dedicate a portion of its annual net-profits, if any, to the
STCDSM.
The STCDSM’s exempt purposes would be fulfilled by several means. With regard to support of
the theater arts, the STCDSM would host its own theatre company, but also make the theater
space available to several other arts groups and non-profit organizations in the Des Moines
Metropolitan area that do not presently have their own theater venue. Set up as a “black box”
theater configuration, the space would be completely flexible for any number of types of
productions, whether traditional stage theater, contemporary, avant-garde or alternative-type
productions, or concerts, recitals or other music or spoken word productions.
The STCDSM’s educational activities are anticipated to be wide and varied. The STCDSM
hopes to collaborate with the Des Moines Area Community College to use the subject building
as an educational venue for some of its students, including adult education. The STCDSM
would provide educational offerings in the theater arts to high school and community college
students, and the general adult population in the community, in courses and activities ranging
from acting, singing, dancing, stage craft, lighting, directing and production.
The ultimate goal of STCDSM is to provide a physical space for all Des Moines residents to
gather to either enjoy and/or participate in a show or classroom activity.
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CORPORATE STRUCTURE
On December 12, 2007, The Subjective Theatre Company of Des Moines, Inc. filed its Articles
of Incorporation with the Iowa Secretary of State as a domestic, public benefit, nonprofit
corporation. Zachary Mannheimer executed the Articles in his capacity as Incorporator. Legal
counsel was and continues to be provided by Jeffrey D. Goetz, Esq. of the Des Moines law firm
of Bradshaw, Fowler, Proctor and Fairgrave, P.C. The Internal Revenue Service has assigned
the STCDSM the Tax Identification Number of 32-0225243.
The STCDSM held its corporate organizational meeting on March 3, 2008 and adopted Bylaws
conforming to the Internal Revenue Service requirements for tax-exempt charitable
organizations. The Board of Directors appointed at that meeting are as follows:
☞ Ms. Stacy S. Berenguel – Financial Advisor, Smith Barney/Des Moines
☞ Ms. Trina Braafhart– Manager, Gateway Lofts/Des Moines
☞ Mr. Carlos Garza – Director, Capital City Pride and Academic Advisor, DMACC/Des Moines
☞ Mr. Shannon Jack Morton – Ferguson Real Estate/Des Moines
☞ Mr. Dave Murphy – Political Consultant/Ames
☞ Mr. Tade Reen – MBS/ABS, Criqui Borgersen Global Executive Search/NYC
☞ Mr. Robert Schanke – Former Theatre Department Chair, Central College/Pella, IA
☞ Ms. Lisa Stokke – Slow Food Iowa/Clear Lake, IA
☞ Ms. Sally Troxell – AIDS Project Center/Des Moines
☞ Mr. Jeffrey Vroman – Vroman CPA/Des Moines
☞ Mr. Zachary Mannheimer – Incorporator/Des Moines
The following individuals were appointed by the Board of Directors as Officers of the
corporation:
☞ Mr. Zachary Mannheimer – President and Chief Executive Officer
☞ Mr. Matthew McIver – Vice President – Education
☞ Ms. Julie Betts – Vice President – Administration
☞ Ms. Chelsea Pickett – Vice President - Restaurant
☞ Ms. Trina Braafhart – Secretary
☞ Mr. Jeffrey Vroman, CPA - Treasurer
On April 4, 2008, the STCDSM filed its IRS Form 1023 Application for Recognition of
Exemption Under Section 501(c)(3) of the Internal Revenue Code. The Application was
executed by Zachary Mannheimer as President, and included a request to have the Application
processed on an expedited basis. Until such time as the IRS issues its Advance Ruling, the
STDSM operates as a tax-exempt organization under the tax-exempt umbrella of Fractured
Atlas, Inc., a national tax-exempt organization based in New York City.
The STCDSM is supported by Jeffrey D. Goetz, Esq. as its legal counsel, Stacy Berenguel as its
investment counsel, Jeffrey Vroman, CPA as financial counsel and Jill Mollison of Bassman,
Real Estate as its real estate counsel.
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THE PROJECT – THE DES MOINES SOCIAL CLUB
The Subjective Theatre Company of Des Moines, Inc. proposes to create the Des Moines Social
Club as the project under which it will conduct its operations, by combining the theater,
educational and restaurant operations under one roof.
The Des Moines Social Club project proposes to fulfill the STCDSM’s exempt purposes by
offering venues for theater and music and classrooms for educational activities, by offering
residents and visitors an iconic venue supported by its restaurant operations.
The STCDSM anticipates that its exempt purposes will be supported, in part, by the net profits
generated by the restaurant operations. The restaurant will pay rent on a competitive market
basis to the STCDSM, provide employment opportunities for members of the artistic and theater
community, draw patrons to the educational and theater venues in building, and dedicate a
portion of its annual net-profits, if any, to the STCDSM.
It is believed that this is a new model that has not been tried on the scale to which this Project is
contemplated. It has the potential to revolutionize the theatre going and dining experience of our
patrons, and offer a new model to the not-for-profit world.
Most large not-for-profit entities (museums, libraries, universities, theaters) require a large
endowment that must be constantly replenished. Once a significant endowment is relied upon,
the art that the institution creates often becomes stagnant. Whether this means devoting just as
much or more time to fundraising as to creating art, or simply producing art that you know your
audience will want to see (and pay for) which may or may not fit into your artistic vision,
endowments can and will have a detrimental impact on the art produced.
In addition, artistic groups cannot rely solely upon government or public funding as this money
comes from tax payer dollars, and many tax payers may object to the art that results from such
funding. Moreover, artistic groups such as theatre companies can no longer rely solely upon the
generosity of private and public grants and private donations alone to exist. The rate of new
funding organizations will never catch up with the rate of new cultural organizations. (Avg.
1,250 new theatrical organizations formed each year in America; Avg. 3.5 new foundation grant
support organizations formed each year in America) Therefore, how are new cultural entities
supposed to survive past the generosity of donated start-up funds? How are new cultural entities
supposed to sustain themselves without compromising the culture inside its doors?
It is anticipated that the restaurant operations will directly fund the STCDSM. All net profits
received by the STCDSM will go towards paying production expenses, utilities, salaries and all
other costs involved in programming and running a performance space. Having a constant source
of revenue will ensure that the exempt purposes of the STCDSM can be realistically achieved.
A restaurant/bar is the ideal model for such a project. The goal is to create a restaurant that the
local community can call their own. Since theatre acts as a catalyst, once the curtain falls the
audience wants to discuss the show. Here they can exit the theatre and go directly into the Public
House (pub), enjoy a drink or something to eat and converse. The pub automatically creates
community and helps to foster discussion, debate and discourse. Rather than the audience all
dispersing to different locations all over the city for their private discussions, let them all
congregate together in one place where the discussion will fly to greater heights; relationships
will be made with strangers who just experienced the same spectacle they have, and therefore a
common ground is shared, and if the show is good enough, viewpoints will be differing,
conversations shared, and relationships born.
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THE BUILDING – 1408 LOCUST STREET
Building Architect………………………………………Mark Seabold, Shive-Hattery, Inc.
General Contractor……………………………………...Ventner-Spooner, Inc.
Preliminary Floor Plans
Note on Floor 2: The Art Gallery/Banquet Hall will be moved to the front of the building along
Locust Street. The 3 Classrooms and office suites will be to the rear of this space.
FLOOR 1
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MEZZANINE
FLOOR 2
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THEATER OPERATIONS – THE SUBJECTIVE THEATER
The Subjective Theatre Company of Des Moines, Inc. is dedicated to producing a wide range of
politically and socially relevant theatre and presenting it at little or no cost to the public. The goal
of the STCDSM is to create and present works of theater, music and spoken word that
consistently challenge and entertain its audiences while inspiring creativity and social
responsibility within the community.
The STCDSM will house, create and promote productions and events in all artistic disciplines,
with a strong focus on live theatre. All productions produced and created directly by the
STCDSM will strive to be presented free of charge in keeping in line with STCDSM’s mission.
The STCDSM will endeavor to assure that all other productions and/or events will charge a tobe-
determined price, but generally not exceeding $20.
The STCDSM will host performances ranging from local to international artists. Based on the
experience and wide range of contacts in the theater community, the STCDSM believes many
acts from around the world will consent to performances in the theater venue. The STCDSM will
strive for a goal of apportioning the theater venue so that approximately 2/3 (two thirds) of the
year the space will house local talent and produce live theatre, with the balance devoted to
anything and everything.
The STCDSM anticipates it will have programs in the theater venue, classroom space, restaurant
and banquet hall approximately 14 hours out of every day, allowing for hundreds of different
people to cross through its doors daily, as well as increasing revenue.
Physical Space
☞ A black-box measuring 75’ x 40’ x 22’
☞ Fully flexible, no fixed seats, stage, anything. This will allow the space to be turned into any
configuration needed for any artistic discipline, class or meeting. All directors of any project will
have full use of the space, its equipment, and may configure to their desire
☞ Lighting grid and pipeline
☞ Roving booth. The top of the theatre, acting as a catwalk, will house the booth. This allows
for those in the booth to see the action regardless of the configuration created.
☞ The Pub will act as the lobby
☞ Backstage quarters will be behind the space. Green Room/Dressing Rooms will act as
additional space backstage
☞ Floor - Wood sprung and paintable
☞ Walls - All walls are paintable and able to be manipulated for hanging, etc.
☞ One wall will house full length mirrors for dance and other classes
☞ Small prop-room built either into the space or beside it
☞ 35’ x 20’ construction shop
☞ Outdoor lot/sidewalk/roof for dining and/or construction
☞ Equipment:
☞ 5-6 folding, paintable platforms used separately or when configured, take up the entire
floor of the space.
☞ Full roll of Marley to lay down for dance and other performances.
☞ At least 24 dimmers.
☞ Programmable lighting board.
☞ Programmable sound board.
☞ Lighting and sound instruments. List to come.
☞ Cabling for all instruments
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☞ Tools - List to come
☞ 200 folding/stackable audience seats
In addition to full theatrical performances, the theater venue will also be home to any and all
artistic disciplines. Below are some examples.
Full Performances
☞ In any artistic discipline, theatre, visual art (gallery), music, dance, film, etc…
☞ Schedule will be created to determine how many performances per programming year
☞ STC Performances
☞ There will be at least 2 full performances by The Subjective Theatre Company in the
space
☞ Community Performances
☞ Any member of the community will be able to apply to use the space as a:
☞ Visiting artist renting out the space for a to-be-determined fee
☞ Community member produced by STC
One to Three Night Engagements
☞Readings
☞Concerts
☞ Comedy
☞ Film Showings
☞ Art Showings
☞ Community Space functions
☞ Anything
Classes
☞ The Subjective Theatre will play host to any number of classes on a daily basis, helping to
ensure that the space is in use at all times of the day
☞ Classes will be taught by STC members and anyone from the community who wishes
to teach a class on anything
☞ Some Classes using the space itself:
☞ Carpentry or set design using the shop
☞ Recording or sound design using the booth
☞ Lighting design using the booth
☞ Any form of dance
☞ Yoga and all other relaxation therapies
☞ Martial Arts
☞ Cooking
☞ Anything
☞ Revenue from these classes will be split between the space and the instructor at a
to-be-determined rate
EDUCATIONAL OPERATIONS – THE DEPARTMENT OF PLAY
Human beings learn by playing. When we stop playing we stop learning. The STCDSM is
committed to creating opportunities for play, learning and growth for all members of the
community, from the very young to the very advanced. Fulfilling this goal is the mission of the
Department of Play.
There will be three main branches of STCDSM’s Department of Play.
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☞ PlayMake
Schools-based educational program with two goals: to teach students the skills necessary to
create theater, and to use theater to illuminate other aspects of the curriculum, including literature
and history.
☞ The Workshop
Based in the theater venue. Its mission will be training and exploration for local artists, as well
as any and all interested members of the community.
☞ The Exploratorium
Provide classes in anything and everything the Des Moines community desires.
PlayMake
PlayMake is a program that brings arts and artists into the Des Moines public schools. Through
fun, structured programs and exercises, students will learn and exercise the skills of theatermaking.
Furthermore, those skills will be applied to portions of the existing curriculum, to give
students another set of tools for absorbing critical information. Examples of programs to be
offered include:
☞ Shakespeare is Elementary
A program for third and fourth graders, Shakespeare is Elementary introduces student to simple
scenes from some of Shakespeare’s greatest plays. Getting the students up on their feet and
allowing them to work with these scenes de-mystifies The Bard and helps build both theatrical
and literacy skills. A version of this program has already been offered in Keokuk, Iowa to great
success.
☞ American Drama
Students in the fourth through eighth grades construct short playlets around a figure or event
from American history. Teaching artists perform the playlets for students, who then have an
opportunity to direct the actors. The writing and directing skills of this program are a natural
complement to the literacy and performing skills of Shakespeare is Elementary.
☞ My Story, My Song
High school students have the opportunity to develop plays around stories from their own lives.
Through a longer period of work with teaching artists, students learn how to develop a drama
from start to finish. The final products receive a performance in the STCDSM’s theater venue.
In addition to the programs described above, PlayMake will seek opportunities to network with
other local educational institutions, such as Central Campus, and forge ties that will strengthen
the already vibrant educational opportunities in Des Moines.
The Workshop
The Workshop will offer classes for all the artistic passions of the Des Moines community, with
an early focus on acting and other skills necessary for the creation of theater. Classes will be
held in the theater venue, and will start on a rolling basis throughout the year, with a summer
hiatus. Classes will be led by local artists, including Masters from the Des Moines Social Club.
Planned classes include:
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☞ Acting Fundamentals
The basic work of acting is the same, whether for film, television or theater. Acting
Fundamentals is not just for the beginner; as Lloyd Richards said, problems of advanced
technique are really problems of basic technique. The actor must address the same fundamental
questions of relationship, environment, desire and quality at all levels of work and all levels of
skill. This process will be studied through the exploration of scenes from contemporary and
classic American plays. At the end of the course the actor will have a fundamental
understanding of the work of acting, as well as the ability to apply those tools to text.
☞ Scene Study: Chekhov
The plays of Anton Chekhov offer some of the meatiest work for an actor. Under their
seemingly deceptive surface are great scenes, great characters, and terrific lessons in the
importance of honesty and analysis. This class will further the work of Acting Fundamentals.
☞ Acting Shakespeare
Shakespeare is one of the biggest challenges for an actor. The writing is technically challenging,
the parts are richly complex, and the plays are massive in scope. But everything the actor needs
is there in the language. An understanding of argument, verse and imagery will give the actor
everything necessary to play the scene with passion and honesty. This class will equip the actor
with the fundamental skills necessary to deal with Shakespeare’s scenes and monologues.
☞ Drama Club
For very young children, this Saturday morning workshop will offer opportunities for kids to
explore the tools of theater in a structured setting. Children will be offered the opportunity to
collaborate on performance projects, and at the end of class will perform in the Black Box for an
audience of family and friends.
In addition, The Workshop will seek opportunities to forge ties with other educational
institutions, such as the Des Moines Area Community College, to explore opportunities to offer
classes to their students for credit that might not otherwise be available.
The Exploratorium
The Exploratorium will provide classes in anything and everything the Des Moines Community
desires. From fly fishing to French pastry, if there is a demand for a class we will find an expert
to teach it. The Exploratorium will leverage not only the expertise of the staff of The Actress
and the Bishop restaurant and the talent of the members of the Subjective Theatre Company but
will also connect with the wider Des Moines educational community, bringing in a diverse array
of teachers from such institutions as Drake University, DMACC, Ballet Des Moines and the Des
Moines Metro Opera. We will also provide opportunities for local experts to teach classes in
their specialty, even though they may not be supported by such important institutions as those
mentioned. If there’s a demand for it, The Exploratorium will find the expert to teach it.
Planned collaborations include:
☞ Student Chef Night
Working in conjunction with DMACC and Central Campus’ Culinary Program, 6-8 student
chefs per semester will be employed in the kitchen of restaurant operations. They will learn all
aspects of real-life kitchen work, as well as, every Monday night each student will get their shot
as Executive Chef. Every Monday one student will design and implement a menu for our main
dining room as part of the Student Chef Night series. School Credit and/or possible stipend.
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☞ Arts in Life
Working in conjunction with DMACC and Central Campus’ Arts Programs, 10-12 students will
work within the walls of theater venue in whatever artistic discipline they are interested in. The
idea is to expose student artists to the real world of making art. Too often students are thrown
into the art world with a great deal of historical and theoretical knowledge, but little to no
practical knowledge. Arts in Life will help guide the students post graduation into the artistic
career of their choosing. School Credit and/or possible stipend.
☞ Passion Play: The Subjective GED Program
Too often many people who receive their high school diploma through the GED exam still
cannot find a paying job as they do not have experience. The Passion Play program aims to
eliminate this troubling fact by providing each student not only with a degree, but a marketable
skill.
Working in conjunction with DMACC’s GED program, students being tutored for the GED
exam will be employed in either theater venue or by the restaurant operations, or both, depending
on the student. Each student will be paid a pre-determined salary, but will only receive a small
stipend enough for basic living expenses. The additional money they earn will be kept in a
private savings account in their name, opened by the STCDSM. Once they have passed their
GED exam and received their diploma, all of the money being held will be released to them and
they can decide whether or not to keep the savings account opened in their name. They may stay
and work at the STCDSM, or they can go off into the world with a diploma, a savings, and a
marketable skill learned by working in the restaurant and/or the theatre.
Planned classes include:
☞ Wine Conversations
Led by the General Manager and Sommelier of The Actress And The Bishop, Zachary
Mannheimer, Wine Conversations offers a different approach to exploring the world of wine.
Far from a lecture by a snooty snob, Zack offers instead an ongoing conversation about the
history, art and—most importantly—the taste of wine. The lively discussion will center around a
particular region or particular grape, but like all good talks will branch off in unexpected
directions as the mood, and the wine, dictate.
☞ Reading Shakespeare
A more informal setting which will help those new to reading Shakespeare—as well as those
scarred by high school English classes—to approach the plays as theater. Shakespeare tells some
of the greatest stories ever, but a bogus reputation for being “difficult” stops many people from
exploring these crackerjack plots. The Reading Shakespeare group will meet once a week to
explore some of the most famous stories in the English language, taking apart the complex
language and getting at what really goes down in these plays.
☞ Baby Loves Disco
A dance party for toddlers! Bring your kids and the whole family to the Black Box Theater for
rockin’ tunes, snacks and a grand boogie-down. Fun for all ages but especially for the Tony
Maneros who are still learning how to walk.
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RESTAURANT OPERATIONS – THE ACTRESS & THE BISHOP
The focus of The Actress and The Bishop is simple – European inspired cuisine made with as
many local ingredients as possible. This is an Iowan restaurant creating cuisine inspired by
foreign lands. In addition, the atmosphere, being populated by Iowans, will be created by Iowan
craftsmakers – from the art on the walls to the fork in your hand, all dining room features will be
locally created. This is everyone’s restaurant. The more local, the better, at all times.
Facts about The Actress & The Bishop
☞ Restaurant
☞ All produce will be locally bought and grown
☞ All meats and seafood will be organic and well-treated
☞ No dish shall exceed $20
☞ Menu will be divided into 6 sections:
☞ Panini (pressed sandwiches)
☞ Small Plates and Tapas (appetizers)
☞ Primi (pastas and risottos)
☞ Secondi (larger plates)
☞ Accompaniments (side dishes)
☞ Dolce (desserts)
☞ Menu will change monthly to reflect what is available at the local market
☞ Menu will be supplemented with daily specials
☞ Bar
☞ Full wine bar focusing on obscure and hard to find varietals and producers
☞ World-wide beer list in bottles and draught
☞ 1 Cask Ale changing weekly
☞ Liquor and cordials will follow after the first year of operation
☞ Bar will circle main dining room with plentiful seating
☞ Each of the four corners will hold a Pool Table, Dart Board, Ping-Pong Table
and Fuse Ball Table.
☞ Dining Room
☞ Reflecting communal atmosphere with group dining amongst friends and strangers,
designed to promote conversation
☞ Wooden tables unset to promote the idea of beginning – whatever comes to
this table will be your creation
☞ Multi-level
☞ Tables, chairs and atmosphere designed and built by local artists
☞ Each table, chair, dish, silver, glass, wall is different and made by
someone different, perhaps you
☞ Centerpiece, on ground floor, is the bar that acts as family style dining
where the bartender will hold court in the center, forming a mock-stage,
theatre in the round atmosphere
☞ Private tables on other levels
☞ Kitchen
☞ Large enough to house 4-5 chef stations
☞ Dishwasher station
☞ Pastry kitchen
☞ Equipment
☞ List to come
☞ Menus
☞ Created by the employees
16
☞ Physical books designed by staff
☞ Wine List will be created by the Sommelier
☞All regulars (meaning customers who come to dine at least once
a week) will be given their own wine list where they may mark
what they’ve had, make notes, and keep with them should they like
The Actress
The Actress, on the ground floor, serves as the Public House, casual dining environment where
the bar is the focus. Pub style menu. The bar is covered in plexi-glass panels that can be removed
so that we can advertise every artistic event in Central Iowa. The Actress holds 100 capacity,
with 25 seats at the bar.
The Bishop
The Bishop, on the mezzanine level, serves as the fine dining entity. Diners will be seated
overlooking the bar in atrium of the space. This area is private, 5-Star fine dining, with a choice
of a 3, 6, or 9 course tasting menu only.
These two eateries allow the ability to come for anything from a beer to a full 9-course tasting
menu, and anything in between. The Bishop menu will be available á là carte in The Actress.
17
EMPLOYEES
Theater Operations
The The Des Moines Social Club will include the following full time employees. All employees
will also serve on the artistic end if they do not already in whatever capacity is most fitting.
All of these individuals will teach at least 1 class in their specialty per quarter.
☞ Co-Artistic Director/Sommelier – This position will be held by Zachary R. Mannheimer.
His responsibilities will include overseeing all aspects of The Subjective Theater and The
Actress and The Bishop, training, hiring and firing of all staff as well as increasing public
viability of the Club itself.
☞ Co-Artistic Director/Education Director – This position will be held by Matthew McIver.
He will share responsibilities for The Subjective Theater as well as running all aspects of the
Department of Play, in addition to planning and directing shows.
☞ Managing Director/Movement Director – This position will be held by Julie Betts. She will
serve as the Chief Financial Officer of The Des Moines Social Club, overseeing all financial
matters of the Club as a whole. The Managing Director will be in charge of payroll, accounting
and budgeting. In addition, this person will oversee the Movement and Dance Program.
☞ Stage Manager – This position will be held by Thatcher Williams. Stage Manages all
Subjective Theatre Company productions. Responsible for overseeing daily calendar for rental of
The Subjective Theatre and scheduling of classroom activity. Maintains main office. Assists the
Artistic Director and Managing Director.
☞ Marketing Coordinator – This position will be held by Shannon Michelson. Oversees all
aspects of marketing and works in collaboration with the employees listed above.
☞ Master Technician – This person will oversee all technical aspects of the space, from
lighting, sound and carpentry. He/She will be responsible for overseeing all personnel who work
with any technical aspect of the space and will server as the Resident Designer for The
Subjective Theatre Company.
Restaurant Operations
☞ Chef d’ Cuisine – Oversees all aspects of the Kitchen and back of house staff. Designs menu
along with Sommelier.
☞ Maitre d’ – Oversees front of house staff. Training of front of house staff. Maintains wine
list, bar inventory, daily reports and front of house schedule. Assists the Sommelier.
☞ Sous Chef – Oversees all ordering for Kitchen as well as the main Line. Assists the Head
Chef.
☞ Line Cooks – Depending on space, there will be 3-5 line cooks to assist the Chef d’ Cuisine.
☞ Dishwasher – Responsible for cleaning all dishware as well as cleaning the space after
operation.
18
PART TIME EMPLOYEES
The Des Moines Social Club will include the following part time employees.
All of these individuals will teach at least 1 class in their specialty twice annually.
☞ Secretary of Art/Food – Assists the Managing Director and Stage Manager.
☞ Secretary of Education – Assists the Education Coordinator.
☞ Pastry Chef – Should the Chef d’ Cuisine or Sous Chef not have pastry training, a Pastry
Chef will be hired to create our dessert list.
☞ Webmaster/Graphic Designer – Designs and maintain website and creates all graphic
designs for the entire Des Moines Social Club.
FULL TIME GRATUITY SUPPORTED EMPLOYEES
The The Des Moines Social Club will include the full time employees supported primarily
through gratuity. Each employee will also serve on the artistic end. These people will form the
beginning of The Subjective Theatre Company along with any of the above listed employees.
All of these individuals will teach at least 1 class in their specialty annually.
Number of employees is depending on the size of the space: Servers, Bartenders, Runners and
Bussers.
The Subjective Theatre Company
All employees of The Subjective Theatre Company will be hired based upon two qualities: their
ability to create art and their ability to work in a restaurant. Additionally, students from local
GED, High School and Undergraduate programs will be hired as paid interns and/or receive
school credit. There will be “masters” in both worlds (chef, sommelier, actor, designer) but the
majority of the employees will work in both worlds of the Social Club:
☞ The Actor is also the Bartender
☞ The Dishwasher is also a Lighting Technician
☞ And any other combination based on the skills of the employees
These roles will be recycled so everyone is learning a new skill set.
There will be 5 employees rotating between the theatre operations and the restaurant
operations.
Here we have another unique opportunity. The person who served you your drink is also
performing for you that evening. This means that post-performance, not only does the audience
congregate in the pub, but the entire creative team of the show is also present, to converse,
answer questions, imbibe and create a “talk-back session” that is completely removed from the
academic nature of sitting in a seat and raising your hand. The talk-back session occurs as any
evening in a pub would, being merry and discussing whatever is in the air at the time, using the
show they have just seen as a catalyst for discussion, discourse and debate.
19
DEMOGRAPHICS
Des Moines is a growing city that has just surpassed Hartford, Conn as the Insurance Capital of
the world. Des Moines is home to Principal Insurance, Wells Fargo, EMC and ING
Insurance to name but a few.
The Des Moines-West Des Moines Metropolitan Statistical Area consists of five central Iowa
counties: Polk, Dallas, Warren, Madison, and Guthrie. The area had a 2000 census population of
481,394 and an estimated 2006 population of 534,230. The Des Moines-Newton-Pella Combined
Statistical Area consists of those five counties plus Jasper and Marion counties; the 2000 census
population of this area was 550,659, and the estimated 2006 population was 604,626*.
There exists no restaurant like The Actress and The Bishop nor a theatre like The Subjective
Theatre in the entire state of Iowa.
There is a large push for young professionals to move into the Downtown area. Over the last 5
years, over 7 new loft apartments and condos have opened downtown as well as several new
retail businesses. The redevelopment has also included the construction of Gateway Park in the
heart of downtown. The building we are looking to purchase, a former automobile showroom,
sits on this park.
1408 Locust Street Property Description
• 29,068 Square Foot 2-Story Building
• On-Site Parking
• Daily Traffic Counts (2004): Locust Street – 12,200 Vehicles
• Over 5,000 professional employees in a half-mile radius
• Drake University, Grand View College, DMACC and Des Moines University are all within 5
miles
Radius (miles) 1.0 3.0 5.0
Population 6,922 92,842 199,433
Households 3,308 38,008 83,448
Avg. HH Income $38,677 $54,386 $56,073
Median HH Income $25,871 $41,290 $45,238
Avg. Median Age 37.77 35.22 36.01
Further information, blueprints and photographs are available.
*Source: Wikipedia.com
20
MARKET ANALYSIS
1408 Locust Street sits in the west side of downtown Des Moines. This area, until 5 years ago,
was awash in abandoned and vacant warehouses, mechanics shops and offices. Over the last few
years the City of Des Moines has remodeled this area through the construction of Gateway Park,
which brought about several arts galleries, vintage shops, a new city library and the Pappajohn
Continuing Education Building. A sculpture garden is also being installed directly across the
street of 1408 Locust in Gateway Park in 2008.
The surrounding ½ mile (walkable) radius is home to the following restaurants:
• Centro – semi-formal Italian eatery.
o Avg. Lunch check: $14 / Avg. Dinner check: $45
• Raccoon River Brewery – Brew Pub with pub fare
o Avg. Lunch check: $12 / Avg. Dinner check: $35
• Django – French Bistro to open in 2008
• Chequers Lounge – Hotel Fort Des Moines’ Bar
• Ritual Café – Coffeeshop
• Starbucks – Coffeeshop
• South Union Bread Café – Sandwich shop (Lunchtime only)
There exists no restaurant like the Actress and the Bishop in this area.
The surrounding ½ mile (walkable) radius is home to the following entertainment venues:
• Blues on Grand – Blues bar
• Raccoon River Brewery – weekly music events
• Temple for the Performing Arts – large scale musical acts, Broadway imports
There exists no performance space like the Subjective Theatre in this area.
Downtown Des Moines has put a great deal of work into creating nightlife, specifically along
historic Court Avenue about 10 blocks to the east, as well as the East Village about 25 blocks
east. Both are home to several restaurants, bars and clubs and have been attracting residents out
of suburban West Des Moines continually. These establishments are already full to capacity on
most evenings, and there is a strong push for more, original entertainment and dining options.
In addition, the City of Des Moines has new bus lines set to run directly past 1408 Locust in the
next 2 years, as well as creating a “Cultural District” along this strip of Locust Street and Walnut
Street directly to the south. 1408 Locust Street sits in the heart of this district.
21
SUPPORTERS
The Subjective Theater Company of Des Moines, Inc. has gathered a number of enthusiastic
supporters of its Des Moines Social Club Project, and has an informal “Advisory Board” as
follows:
Robert Amato – Proprietor/Sommelier, Tempo Restaurant/NYC
John Busbee – Director, Iowa Fringe Festival/Des Moines
Max Cardenas – Co-Owner, Dos Rios/President, Empressa Consulting/Des Moines
John Clancy – Artistic Director, Clancy Productions/NYC
Gordon Fisher – Attorney, Bradshaw, Fowler, Proctor & Fairgrave, P.C./Des Moines
Adam Forest Huttler – Executive Director, Fractured Atlas/NYC
Bradley Long – President, Mid-American Commercial/Des Moines
Suku Radia – CEO of Bankers Trust/Des Moines
Keith Taylor – Executive Director, Modest Needs/NYC
Matthew Anderson – Economic Dev. Admin., City of Des Moines/Des Moines
Larry Cleverley – Cleverley Farms/Mingo, IA
Christine Hensley – Councilwoman, City of Des Moines/Des Moines
Mary Lawyer – President, Downtown Alliance/Des Moines
Tim Leach – Vice President of Economic Dev., Downtown Alliance/Des Moines
Tracy Levine – Executive Director, Metro Arts Alliance/Des Moines
David Lyons – Chief Business Development Officer, Iowa Farm Bureau/Des Moines
Cyndi Pederson – Executive Director, Iowa Arts Council/Des Moines
Doug Reichardt – Chairman, Holmes-Murphy/Des Moines
Tom Smull – President, Iowa Cultural Coalition/Des Moines
Paul Willis – Niman Ranch/Willis Free Range Pig Farm/Thornton, IA
Additionally, quite a few artists in the community have expressed interest and support in the Des
Moines Social Club Project, as follows:
PRODUCER……………………………………………………..Frank Burnette
VISUAL ART……………………………………………………Brent Houzenga
MOVEMENT……………………………………………………Jamie Olerich
SCREEN PRINTING………………………………………........Michelle Phillips
PERFORMANCE……………….………………………………Chelsea Pickett
PERFORMANCE……….………………………………………Zach Prine
PERFORMANCE……………………………………………….Jami Tevino
PERFORMANCE……………………………………………….Edward Vasquez
RESIDENT THEATRE COMPANY……………………………The Subjective Theatre
RESIDENT THEATRE COMPANY……………………………Theater…for a Change
22
NAME RECOGNITION OPPORTUNITIES
The Des Moines Social Club, opening at 1408 Locust Street in Spring/2009, is offering the
following sponsorship opportunities:
The Des Moines Social Club will host over 1,000 Des Moines residents on a daily basis through
its restaurant The Actress & The Bishop, its Education Facility, its Banquet Hall and its Black
Box Theater.
Sponsorship/Name Recognition Opportunities include:
The Black Box Theater: $1,500,000
• Logo and Name on the Theater – The _________ Theater
• Logo and Name on the Building’s Façade – 12,200 vehicular traffic past building daily
• National and Local Press: “The Des Moines Social Club, sponsored by ________…”
• Top billing for Sponsorship
• All promotional Literature will include “_______ at The _________ Theater.”
• Major Web Presence for over 5,000 web visitors monthly
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
The Educational Facility: $500,000
• Logo and Name on the entrance of The __________ Education Center serving over 2,000
students monthly
• Partnership with DMACC and other local schools’ promotional material, website, etc…
• National and Local Press: “The Des Moines Social Club, sponsored by _______…”
• Major Web Presence for over 5,000 web visitors monthly
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
The Banquet Hall/Permanent Art Gallery: $350,000
• Logo and Name on the entrance of The __________ Banquet Hall/Art Gallery – serving
all area corporate events, large parties and gallery seekers
• National and Local Press: “The Des Moines Social Club, sponsored by _______…”
• All promotional Literature will include “_______ at The ________ Gallery.”
• Major Web Presence for over 5,000 web visitors monthly
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
Individual Classrooms (3): $100,000
• Logo and Name on the entrance of The ________ Classroom
• National and Local Press: “The Des Moines Social Club, sponsored by ________…”
• Major Web Presence for over 5,000 web visitors monthly
Individual Booths/Tables (10): $50,000
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
• Major Web Presence for over 5,000 web visitors monthly
23
CAPITAL EXPENDITURES: INITIAL FIVE YEARS
Building Acquisition $1,100,000
Architect $45,000
Electrical and Plumbing $250,000
Rigging and Theatre Construction $115,000
Lighting Equipment $110,000
Sound Equipment $50,000
Kitchen Equipment $275,000
Office Equipment $45,000
Theatre Goods $80,000
Restaurant Goods $195,000
Bar Construction $60,000
Miscellaneous Construction $50,000
Initial Food Costs $150,000
Initial Wine Inventory and Cellar Construction $150,000
Tools and Miscellaneous Equipment $35,000
Liquor License and City Taxes $50,000
First Year Salaries $329,000
Total $3,089,000
24
CAPITAL EXPENDITURES: INITIAL TWO YEARS
Theatre/Educational Facility/Art Gallery*
EXPENSES YEAR 1 YEAR 2
Building
Acquisition $550,000 $550,000
Architect $100,000 $100,000
Electrical and Plumbing $125,000 $125,000
Construction/Rehab Costs $225,000 $225,000
Theatre Operations
Rigging and Theatre Construction $57,500 $57,500
Lighting Equipment $125,000 $125,000
Sound Equipment $25,000 $25,000
Theatre Goods $40,000 $40,000
General Education Operations
Classroom Prep $42,500 $42,500
Classroom Equipment $17,500 $17,500
Organizational Operations
Office Prep $17,500 $17,500
Office Equipment $22,500 $22,500
First Year Salaries $100,000 $229,000
Total $1,447,500 $1,576,500
*Only Not-For-Profit entities - restaurant not included
25
Gross Receipts Years 1 - 3
Not-For-Profit Entities Only (Theater, Educational Facility, Art Gallery)
Year 1
The Subjective Theatre and Education Department
($1,500/wk * 25 weeks rental) $37,500
($15/hour * 30 hours/wk * 25 weeks rental) $11,250
($12/Avg Tix * 25 shows/year * 100/Avg Aud) $30,000
($10/class * 20 students * 50 weeks) $10,000
(Merchandise and Studying Aids) $8,000
Total: $96,750
Year 2
The Subjective Theatre and Education Department
($1,500/wk * 27 weeks rental) $40,500
($15/hour * 35 hours/wk * 27 weeks rental) $14,175
($12/Avg Tix * 25 shows/year * 100/Avg Aud) $30,000
($10/class * 30 students * 50 weeks) $15,000
(Merchandise and Studying Aids) $10,000
Total: $109,675
Year 3
The Subjective Theatre and Education Department
($1,650/wk * 35 weeks rental) $57,750
($15/hour * 35 hours/wk * 27 weeks rental) $14,175
($12/Avg Tix * 25 shows/year * 100/Avg Aud) $30,000
($12/class * 40 students * 50 weeks) $24,000
(Merchandise and Studying Aids) $13,000
Total: $130,000
NET UNRELATED INCOME
Rent received from Tenants $10,000/month $120,000
26
Daily Breakdown: The Actress and The Bishop
Year #1: Income
(Lunch: $3,600/wk * 50 weeks) $180,000
(Dinner: $24,000/wk * 50 weeks) $1,200,000
Lunch: $600/Day Dinner: $4,000/Day
Check Average: $12 Check Average: $45
Customers per Day: 50 Customers per Day: 88*
Year #2: Income
(Lunch: $4,200/wk * 50 weeks) $210,000
(Dinner: $29,000/wk * 50 weeks) $1,450,000
Lunch: $700/Day Dinner: $4,834/Day
Check Average: $13 Check Average: $48
Customers per Day: 53 Customers per Day: 100*
Year #3: Income
(Lunch: $5,100/wk * 50 weeks) $255,000
(Dinner: $35,000/wk * 50 weeks) $1,750,000
Lunch: $850/Day Dinner: $5,834/Day
Check Average: $15 Check Average: $53
Customers per Day: 57 Customers per Day: 111*
Year #4: Income
(Lunch: $5,300/wk * 50 weeks) $265,000
(Dinner: $38,000/wk * 50 weeks) $1,900,000
Lunch: $883/Day Dinner: $6,334/Day
Check Average: $15 Check Average: $55
Customers per Day: 59 Customers per Day: 116*
Year #5: Income
(Lunch: $5,300/wk * 50 weeks) $265,000
(Dinner: $42,000/wk * 50 weeks) $2,100,000
Lunch: $883/Day Dinner: $7,000/Day
Check Average: $15 Check Average: $58
Customers per Day: 59 Customers per Day: 121*
Numbers are based on a 6-Day Business Week for a space with a 150-seat capacity.
Models used: Several Des Moines based Restaurants with similar menu prices and theme
*This number reflects the average number of customers over a 6-Day Dinner service, i.e. Mondays could have 35
customers where Saturdays could have 200, etc.
27
LASTLY…
The Des Moines Social Club is meant to provide space to all who seek it. The idea is to blend all
walks of life into one room. Some may come for the art. Some may come for the food. Some
may come to play.
The atmosphere is communal. Should you want to come and have a beer, you can. Should you
want to come and have a formal, 9 course tasting menu in a private location, you can. And
anything in between. The Des Moines Social Club will be built around those who use it, assuring
it will be used by all in the community.
The Des Moines Social Club is your social club. It is my social club. It is our neighbors’ social
club. Providing a place that has something for everyone will ensure a healthy community,
intermixing and having something to talk about as the art works as a catalyst.
Additionally, being that the food and wine and theatre may be foreign to some local residents, we
do not want to condescend. Instead all staff members will go through a rigorous training session
prior to opening, and ongoing once our doors welcome visitors. Each staff member will be
knowledgeable of the product they are selling, and know how to lead the customers through the
menu and make suggestions where the customers will feel as though they are learning, not being
talked down to. Classes such as “If You Like…” will be run weekly, and be free to customers:
“If you like Merlot, you may also like Lagrein, a grape from the Alto Adige region of Italy…”
The idea is to provide interesting, exotic, and rare wines/foods that are also cost-effective. To
show community members that there are better wines out there that are actually less expensive
than what they may drink now. Education is always first and foremost.
All of this boils down to having a healthy community who wants to create, and a place for that
creation to take place. We believe Des Moines is this place.
28
OF DES MOINES, INC.,
AN IOWA NONPROFIT CORPORATION
www.DesMoinesSocialClub.org
2
TABLE OF CONTENTS
☞ Mission Statement………………………………………………………….3
☞ The People……………………………………………………………….....4
☞ Executive Summary………………………………………………………...5
☞ Corporate Structure…………………………………………………………6
☞ The Project – The Des Moines Social Club………………………………...7
☞ The Building – 1408 Locust Street………………………………………….8
☞ Theater Operations – The Subjective Theater………………………10
☞ Educational Operations – The Department of Play………………....11
☞ Restaurant Operations – The Actress & The Bishop………………..15
☞ Employees…………………………………………………………..17
☞ Demographics……………………………………………………………….19
☞ Market Analysis………………………………………………………….....20
☞ Supporters…………………………………………………………………..21
☞ Grants and Foundation Support…………………………………………….22
☞ Naming Opportunities……………………………………………………...23
☞ Financial Projections……………………………………………………….24
☞ Capital Expenses…………………………………………………...24
☞ Capital Expenses – Not-For-Profit only…………………………...25
☞ Gross Receipts – Not-For-Profit only……………………………...26
☞ Daily Breakdown – For-Profit……………………………………..27
☞ Biographies of Staff Members……………………………………………..34
3
MISSION
The Des Moines Social Club is dedicated to providing a physical space for the residents of Des
Moines, Iowa to congregate, eat, drink and live out whatever artistic passion they may desire,
bringing together all walks of life. You may come for a drink. You may come for a meal. You
may come for a show, a class, a conversation.
The Des Moines Social Club achieves this tall order through daily educational programs in all
aspects of creativity and academia, and a unique funding structure. Should the Des Moines
Social Club not offer a program in your passion, we will find an expert to teach the course.
The Des Moines Social Club is the first American institution to be a self-sufficient artistic
venue, without selling its art.
The Des Moines Social Club will consist of 5 major entities:
• European inspired Restaurant, Tapas and Wine Bar – The Actress and The Bishop
• Fully functional, flexible arts venue – The Subjective Theater
• Educational Program – The Department of Play
• Permanent Visual Art Gallery/Banquet Hall
• Offices, rehearsal/classroom and storage space
The Des Moines Social Club will benefit the Des Moines Community by:
• Creating over 50 new jobs in its first two years
• Becoming an anchor for Gateway West creating major economic development
• Becoming an icon for the city of Des Moines – a place to visit weekly for cultural events,
lunch or dinner, dynamic instructional classes and/or a place to bring your out-of-town
visitors to show off your city
The Des Moines Social Club is aiming to open in Spring, 2009 at 1408 Locust Street.
Blueprints, pictures and more information is available at your request.
4
THE PEOPLE
MANAGING DIRECTOR/MOVEMENT DIRECTOR…………………….Julie Betts
ARTISTIC DIRECTOR/RESTAURANT MANAGER………………………Zachary R. Mannheimer
ARTISTIC DIRECTOR/EDUCATION DIRECTOR………………………Matthew McIver
MARKETING COORDINATOR…………………………………………..Shannon Michelsen
IOWA ARTISTS
PRODUCER…………………………………………………………..Frank Burnette
VISUAL ART……………………………………………………Brent Houzenga
MOVEMENT……………………………………………………Jamie Olerich
SCREEN PRINTING………………………………………........Michelle Phillips
PERFORMANCE……………….………………………………Chelsea Pickett
PERFORMANCE……….………………………………………Zach Prine
PERFORMANCE……………………………………………….Jami Tevino
PERFORMANCE……………………………………………….Edward Vasquez
RESIDENT THEATRE COMPANY…………………………….The Subjective Theatre
RESIDENT THEATRE COMPANY…………………………….Theater…for a Change
BUILDING ARCHITECT………………………………………Mark Seabold, Shive-Hattery, Inc.
BOARD OF DIRECTORS
Stacy S. Berenguel – Financial Advisor, Smith Barney/Des Moines
Trina Braafhart– Manager, Gateway Lofts/Des Moines
Carlos Garza – Director, Capital City Pride and Academic Advisor, DMACC/Des Moines
Shannon Jack Morton – Freelance Real Estate/Des Moines
Dave Murphy – Iowa Farmers Union/Des Moines
Tade Reen – MBS/ABS, Criqui Borgersen Global Executive Search/NYC
Robert Schanke – Former Theatre Department Chair, Central College/Pella, IA
Lisa Stokke – Slow Food Iowa/Clear Lake, IA
Sally Troxell – AIDS Project Center/Des Moines
Jeffrey Vroman – Vroman CPA/Des Moines
BOARD OF ADVISORS
Robert Amato – Proprietor/Sommelier, Tempo Restaurant/NYC
John Busbee – Director, Iowa Fringe Festival/Des Moines
Max Cardenas – Co-Owner, Dos Rios/President, Empressa Consulting/Des Moines
John Clancy – Artistic Director, Clancy Productions/NYC
Gordon Fisher – Attorney, Bradshaw, Fowler, Proctor & Fairgrave, P.C./Des Moines
Jeffrey Goetz – Attorney, Bradshaw, Fowler, Proctor & Fairgrave, P.C./Des Moines
Adam Forest Huttler – Executive Director, Fractured Atlas/NYC
Bradley Long – President, Mid-American Commerical/Des Moines
Matthew Paul – Vice President, Link Strategies/Des Moines
Suku Radia – CEO of Bankers Trust/Des Moines
Keith Taylor – Executive Director, Modest Needs/NYC
LOCAL SUPPORTERS
Matthew Anderson – Economic Dev. Admin., City of Des Moines/Des Moines
Larry Cleverley – Cleverley Farms/Mingo, IA
Christine Hensley – Councilwoman, City of Des Moines/Des Moines
Mary Lawyer – President, Downtown Alliance/Des Moines
Tim Leach – Vice President of Economic Dev., Downtown Alliance/Des Moines
Tracy Levine – Excutive Director, Metro Arts Alliance/Des Moines
David Lyons – Chief Business Development Officer, Iowa Farm Bureau/Des Moines
Cyndi Pederson – Executive Director, Iowa Arts Council/Des Moines
Doug Reichardt – Chairman, Holmes-Murphy/Des Moines
Paul Willis – Niman Ranch/Willis Free Range Pig Farm/Thornton, IA
5
EXECUTIVE SUMMARY
The Subjective Theatre Company of Des Moines, Inc. (“STCDSM”) is a public benefit not for
profit corporation organized under the Iowa Nonprofit Corporation law, with its Articles of
Incorporation filed on December 12, 2007 with the Iowa Secretary of State. The STCDSM has
been organized as an umbrella organization to support the many and varied visual, graphic,
theatre and educational arts in the Des Moines metropolitan area. The STCDSM’s mission is to
promote, support and enhance the arts and education by providing a single venue where all these
activities can be supported by the arts and educational community as well as the general public.
The STCDSM is currently concentrating its efforts on purchasing, either outright, or on a lease to
own basis, the vacant and historic building at 1408 Locust Street in the Des Moines’ Gateway
Park neighborhood, close to both the Des Moines Central Campus and the Pappajohn
Educational Center and Sculpture Garden. The STCDSM anticipates primarily raising sufficient
funds for both the purchase and rehabilitation of said building from fundraising, grants, and gifts
in support of its tax-exempt purpose.
The subject building is currently deemed ideal for its large open spaces, including one very large
open space suitable for a “black box” theater. Based on preliminary architectural drawings, there
is additional space that could be ideally configured for educational venues and classrooms.
The STCDSM anticipates reserving approximately one-quarter of the space for lease at market
rates to a for-profit food and wine business operation. It is anticipated that the restaurant
operations would be separately incorporated, and would remain separate from the STCDSM, but
would support the exempt purposes of the STCDSM by paying rent, providing employment
opportunities for members of the artistic and theater community, draw patrons to the educational
and theater venues in building, and dedicate a portion of its annual net-profits, if any, to the
STCDSM.
The STCDSM’s exempt purposes would be fulfilled by several means. With regard to support of
the theater arts, the STCDSM would host its own theatre company, but also make the theater
space available to several other arts groups and non-profit organizations in the Des Moines
Metropolitan area that do not presently have their own theater venue. Set up as a “black box”
theater configuration, the space would be completely flexible for any number of types of
productions, whether traditional stage theater, contemporary, avant-garde or alternative-type
productions, or concerts, recitals or other music or spoken word productions.
The STCDSM’s educational activities are anticipated to be wide and varied. The STCDSM
hopes to collaborate with the Des Moines Area Community College to use the subject building
as an educational venue for some of its students, including adult education. The STCDSM
would provide educational offerings in the theater arts to high school and community college
students, and the general adult population in the community, in courses and activities ranging
from acting, singing, dancing, stage craft, lighting, directing and production.
The ultimate goal of STCDSM is to provide a physical space for all Des Moines residents to
gather to either enjoy and/or participate in a show or classroom activity.
6
CORPORATE STRUCTURE
On December 12, 2007, The Subjective Theatre Company of Des Moines, Inc. filed its Articles
of Incorporation with the Iowa Secretary of State as a domestic, public benefit, nonprofit
corporation. Zachary Mannheimer executed the Articles in his capacity as Incorporator. Legal
counsel was and continues to be provided by Jeffrey D. Goetz, Esq. of the Des Moines law firm
of Bradshaw, Fowler, Proctor and Fairgrave, P.C. The Internal Revenue Service has assigned
the STCDSM the Tax Identification Number of 32-0225243.
The STCDSM held its corporate organizational meeting on March 3, 2008 and adopted Bylaws
conforming to the Internal Revenue Service requirements for tax-exempt charitable
organizations. The Board of Directors appointed at that meeting are as follows:
☞ Ms. Stacy S. Berenguel – Financial Advisor, Smith Barney/Des Moines
☞ Ms. Trina Braafhart– Manager, Gateway Lofts/Des Moines
☞ Mr. Carlos Garza – Director, Capital City Pride and Academic Advisor, DMACC/Des Moines
☞ Mr. Shannon Jack Morton – Ferguson Real Estate/Des Moines
☞ Mr. Dave Murphy – Political Consultant/Ames
☞ Mr. Tade Reen – MBS/ABS, Criqui Borgersen Global Executive Search/NYC
☞ Mr. Robert Schanke – Former Theatre Department Chair, Central College/Pella, IA
☞ Ms. Lisa Stokke – Slow Food Iowa/Clear Lake, IA
☞ Ms. Sally Troxell – AIDS Project Center/Des Moines
☞ Mr. Jeffrey Vroman – Vroman CPA/Des Moines
☞ Mr. Zachary Mannheimer – Incorporator/Des Moines
The following individuals were appointed by the Board of Directors as Officers of the
corporation:
☞ Mr. Zachary Mannheimer – President and Chief Executive Officer
☞ Mr. Matthew McIver – Vice President – Education
☞ Ms. Julie Betts – Vice President – Administration
☞ Ms. Chelsea Pickett – Vice President - Restaurant
☞ Ms. Trina Braafhart – Secretary
☞ Mr. Jeffrey Vroman, CPA - Treasurer
On April 4, 2008, the STCDSM filed its IRS Form 1023 Application for Recognition of
Exemption Under Section 501(c)(3) of the Internal Revenue Code. The Application was
executed by Zachary Mannheimer as President, and included a request to have the Application
processed on an expedited basis. Until such time as the IRS issues its Advance Ruling, the
STDSM operates as a tax-exempt organization under the tax-exempt umbrella of Fractured
Atlas, Inc., a national tax-exempt organization based in New York City.
The STCDSM is supported by Jeffrey D. Goetz, Esq. as its legal counsel, Stacy Berenguel as its
investment counsel, Jeffrey Vroman, CPA as financial counsel and Jill Mollison of Bassman,
Real Estate as its real estate counsel.
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THE PROJECT – THE DES MOINES SOCIAL CLUB
The Subjective Theatre Company of Des Moines, Inc. proposes to create the Des Moines Social
Club as the project under which it will conduct its operations, by combining the theater,
educational and restaurant operations under one roof.
The Des Moines Social Club project proposes to fulfill the STCDSM’s exempt purposes by
offering venues for theater and music and classrooms for educational activities, by offering
residents and visitors an iconic venue supported by its restaurant operations.
The STCDSM anticipates that its exempt purposes will be supported, in part, by the net profits
generated by the restaurant operations. The restaurant will pay rent on a competitive market
basis to the STCDSM, provide employment opportunities for members of the artistic and theater
community, draw patrons to the educational and theater venues in building, and dedicate a
portion of its annual net-profits, if any, to the STCDSM.
It is believed that this is a new model that has not been tried on the scale to which this Project is
contemplated. It has the potential to revolutionize the theatre going and dining experience of our
patrons, and offer a new model to the not-for-profit world.
Most large not-for-profit entities (museums, libraries, universities, theaters) require a large
endowment that must be constantly replenished. Once a significant endowment is relied upon,
the art that the institution creates often becomes stagnant. Whether this means devoting just as
much or more time to fundraising as to creating art, or simply producing art that you know your
audience will want to see (and pay for) which may or may not fit into your artistic vision,
endowments can and will have a detrimental impact on the art produced.
In addition, artistic groups cannot rely solely upon government or public funding as this money
comes from tax payer dollars, and many tax payers may object to the art that results from such
funding. Moreover, artistic groups such as theatre companies can no longer rely solely upon the
generosity of private and public grants and private donations alone to exist. The rate of new
funding organizations will never catch up with the rate of new cultural organizations. (Avg.
1,250 new theatrical organizations formed each year in America; Avg. 3.5 new foundation grant
support organizations formed each year in America) Therefore, how are new cultural entities
supposed to survive past the generosity of donated start-up funds? How are new cultural entities
supposed to sustain themselves without compromising the culture inside its doors?
It is anticipated that the restaurant operations will directly fund the STCDSM. All net profits
received by the STCDSM will go towards paying production expenses, utilities, salaries and all
other costs involved in programming and running a performance space. Having a constant source
of revenue will ensure that the exempt purposes of the STCDSM can be realistically achieved.
A restaurant/bar is the ideal model for such a project. The goal is to create a restaurant that the
local community can call their own. Since theatre acts as a catalyst, once the curtain falls the
audience wants to discuss the show. Here they can exit the theatre and go directly into the Public
House (pub), enjoy a drink or something to eat and converse. The pub automatically creates
community and helps to foster discussion, debate and discourse. Rather than the audience all
dispersing to different locations all over the city for their private discussions, let them all
congregate together in one place where the discussion will fly to greater heights; relationships
will be made with strangers who just experienced the same spectacle they have, and therefore a
common ground is shared, and if the show is good enough, viewpoints will be differing,
conversations shared, and relationships born.
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THE BUILDING – 1408 LOCUST STREET
Building Architect………………………………………Mark Seabold, Shive-Hattery, Inc.
General Contractor……………………………………...Ventner-Spooner, Inc.
Preliminary Floor Plans
Note on Floor 2: The Art Gallery/Banquet Hall will be moved to the front of the building along
Locust Street. The 3 Classrooms and office suites will be to the rear of this space.
FLOOR 1
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MEZZANINE
FLOOR 2
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THEATER OPERATIONS – THE SUBJECTIVE THEATER
The Subjective Theatre Company of Des Moines, Inc. is dedicated to producing a wide range of
politically and socially relevant theatre and presenting it at little or no cost to the public. The goal
of the STCDSM is to create and present works of theater, music and spoken word that
consistently challenge and entertain its audiences while inspiring creativity and social
responsibility within the community.
The STCDSM will house, create and promote productions and events in all artistic disciplines,
with a strong focus on live theatre. All productions produced and created directly by the
STCDSM will strive to be presented free of charge in keeping in line with STCDSM’s mission.
The STCDSM will endeavor to assure that all other productions and/or events will charge a tobe-
determined price, but generally not exceeding $20.
The STCDSM will host performances ranging from local to international artists. Based on the
experience and wide range of contacts in the theater community, the STCDSM believes many
acts from around the world will consent to performances in the theater venue. The STCDSM will
strive for a goal of apportioning the theater venue so that approximately 2/3 (two thirds) of the
year the space will house local talent and produce live theatre, with the balance devoted to
anything and everything.
The STCDSM anticipates it will have programs in the theater venue, classroom space, restaurant
and banquet hall approximately 14 hours out of every day, allowing for hundreds of different
people to cross through its doors daily, as well as increasing revenue.
Physical Space
☞ A black-box measuring 75’ x 40’ x 22’
☞ Fully flexible, no fixed seats, stage, anything. This will allow the space to be turned into any
configuration needed for any artistic discipline, class or meeting. All directors of any project will
have full use of the space, its equipment, and may configure to their desire
☞ Lighting grid and pipeline
☞ Roving booth. The top of the theatre, acting as a catwalk, will house the booth. This allows
for those in the booth to see the action regardless of the configuration created.
☞ The Pub will act as the lobby
☞ Backstage quarters will be behind the space. Green Room/Dressing Rooms will act as
additional space backstage
☞ Floor - Wood sprung and paintable
☞ Walls - All walls are paintable and able to be manipulated for hanging, etc.
☞ One wall will house full length mirrors for dance and other classes
☞ Small prop-room built either into the space or beside it
☞ 35’ x 20’ construction shop
☞ Outdoor lot/sidewalk/roof for dining and/or construction
☞ Equipment:
☞ 5-6 folding, paintable platforms used separately or when configured, take up the entire
floor of the space.
☞ Full roll of Marley to lay down for dance and other performances.
☞ At least 24 dimmers.
☞ Programmable lighting board.
☞ Programmable sound board.
☞ Lighting and sound instruments. List to come.
☞ Cabling for all instruments
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☞ Tools - List to come
☞ 200 folding/stackable audience seats
In addition to full theatrical performances, the theater venue will also be home to any and all
artistic disciplines. Below are some examples.
Full Performances
☞ In any artistic discipline, theatre, visual art (gallery), music, dance, film, etc…
☞ Schedule will be created to determine how many performances per programming year
☞ STC Performances
☞ There will be at least 2 full performances by The Subjective Theatre Company in the
space
☞ Community Performances
☞ Any member of the community will be able to apply to use the space as a:
☞ Visiting artist renting out the space for a to-be-determined fee
☞ Community member produced by STC
One to Three Night Engagements
☞Readings
☞Concerts
☞ Comedy
☞ Film Showings
☞ Art Showings
☞ Community Space functions
☞ Anything
Classes
☞ The Subjective Theatre will play host to any number of classes on a daily basis, helping to
ensure that the space is in use at all times of the day
☞ Classes will be taught by STC members and anyone from the community who wishes
to teach a class on anything
☞ Some Classes using the space itself:
☞ Carpentry or set design using the shop
☞ Recording or sound design using the booth
☞ Lighting design using the booth
☞ Any form of dance
☞ Yoga and all other relaxation therapies
☞ Martial Arts
☞ Cooking
☞ Anything
☞ Revenue from these classes will be split between the space and the instructor at a
to-be-determined rate
EDUCATIONAL OPERATIONS – THE DEPARTMENT OF PLAY
Human beings learn by playing. When we stop playing we stop learning. The STCDSM is
committed to creating opportunities for play, learning and growth for all members of the
community, from the very young to the very advanced. Fulfilling this goal is the mission of the
Department of Play.
There will be three main branches of STCDSM’s Department of Play.
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☞ PlayMake
Schools-based educational program with two goals: to teach students the skills necessary to
create theater, and to use theater to illuminate other aspects of the curriculum, including literature
and history.
☞ The Workshop
Based in the theater venue. Its mission will be training and exploration for local artists, as well
as any and all interested members of the community.
☞ The Exploratorium
Provide classes in anything and everything the Des Moines community desires.
PlayMake
PlayMake is a program that brings arts and artists into the Des Moines public schools. Through
fun, structured programs and exercises, students will learn and exercise the skills of theatermaking.
Furthermore, those skills will be applied to portions of the existing curriculum, to give
students another set of tools for absorbing critical information. Examples of programs to be
offered include:
☞ Shakespeare is Elementary
A program for third and fourth graders, Shakespeare is Elementary introduces student to simple
scenes from some of Shakespeare’s greatest plays. Getting the students up on their feet and
allowing them to work with these scenes de-mystifies The Bard and helps build both theatrical
and literacy skills. A version of this program has already been offered in Keokuk, Iowa to great
success.
☞ American Drama
Students in the fourth through eighth grades construct short playlets around a figure or event
from American history. Teaching artists perform the playlets for students, who then have an
opportunity to direct the actors. The writing and directing skills of this program are a natural
complement to the literacy and performing skills of Shakespeare is Elementary.
☞ My Story, My Song
High school students have the opportunity to develop plays around stories from their own lives.
Through a longer period of work with teaching artists, students learn how to develop a drama
from start to finish. The final products receive a performance in the STCDSM’s theater venue.
In addition to the programs described above, PlayMake will seek opportunities to network with
other local educational institutions, such as Central Campus, and forge ties that will strengthen
the already vibrant educational opportunities in Des Moines.
The Workshop
The Workshop will offer classes for all the artistic passions of the Des Moines community, with
an early focus on acting and other skills necessary for the creation of theater. Classes will be
held in the theater venue, and will start on a rolling basis throughout the year, with a summer
hiatus. Classes will be led by local artists, including Masters from the Des Moines Social Club.
Planned classes include:
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☞ Acting Fundamentals
The basic work of acting is the same, whether for film, television or theater. Acting
Fundamentals is not just for the beginner; as Lloyd Richards said, problems of advanced
technique are really problems of basic technique. The actor must address the same fundamental
questions of relationship, environment, desire and quality at all levels of work and all levels of
skill. This process will be studied through the exploration of scenes from contemporary and
classic American plays. At the end of the course the actor will have a fundamental
understanding of the work of acting, as well as the ability to apply those tools to text.
☞ Scene Study: Chekhov
The plays of Anton Chekhov offer some of the meatiest work for an actor. Under their
seemingly deceptive surface are great scenes, great characters, and terrific lessons in the
importance of honesty and analysis. This class will further the work of Acting Fundamentals.
☞ Acting Shakespeare
Shakespeare is one of the biggest challenges for an actor. The writing is technically challenging,
the parts are richly complex, and the plays are massive in scope. But everything the actor needs
is there in the language. An understanding of argument, verse and imagery will give the actor
everything necessary to play the scene with passion and honesty. This class will equip the actor
with the fundamental skills necessary to deal with Shakespeare’s scenes and monologues.
☞ Drama Club
For very young children, this Saturday morning workshop will offer opportunities for kids to
explore the tools of theater in a structured setting. Children will be offered the opportunity to
collaborate on performance projects, and at the end of class will perform in the Black Box for an
audience of family and friends.
In addition, The Workshop will seek opportunities to forge ties with other educational
institutions, such as the Des Moines Area Community College, to explore opportunities to offer
classes to their students for credit that might not otherwise be available.
The Exploratorium
The Exploratorium will provide classes in anything and everything the Des Moines Community
desires. From fly fishing to French pastry, if there is a demand for a class we will find an expert
to teach it. The Exploratorium will leverage not only the expertise of the staff of The Actress
and the Bishop restaurant and the talent of the members of the Subjective Theatre Company but
will also connect with the wider Des Moines educational community, bringing in a diverse array
of teachers from such institutions as Drake University, DMACC, Ballet Des Moines and the Des
Moines Metro Opera. We will also provide opportunities for local experts to teach classes in
their specialty, even though they may not be supported by such important institutions as those
mentioned. If there’s a demand for it, The Exploratorium will find the expert to teach it.
Planned collaborations include:
☞ Student Chef Night
Working in conjunction with DMACC and Central Campus’ Culinary Program, 6-8 student
chefs per semester will be employed in the kitchen of restaurant operations. They will learn all
aspects of real-life kitchen work, as well as, every Monday night each student will get their shot
as Executive Chef. Every Monday one student will design and implement a menu for our main
dining room as part of the Student Chef Night series. School Credit and/or possible stipend.
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☞ Arts in Life
Working in conjunction with DMACC and Central Campus’ Arts Programs, 10-12 students will
work within the walls of theater venue in whatever artistic discipline they are interested in. The
idea is to expose student artists to the real world of making art. Too often students are thrown
into the art world with a great deal of historical and theoretical knowledge, but little to no
practical knowledge. Arts in Life will help guide the students post graduation into the artistic
career of their choosing. School Credit and/or possible stipend.
☞ Passion Play: The Subjective GED Program
Too often many people who receive their high school diploma through the GED exam still
cannot find a paying job as they do not have experience. The Passion Play program aims to
eliminate this troubling fact by providing each student not only with a degree, but a marketable
skill.
Working in conjunction with DMACC’s GED program, students being tutored for the GED
exam will be employed in either theater venue or by the restaurant operations, or both, depending
on the student. Each student will be paid a pre-determined salary, but will only receive a small
stipend enough for basic living expenses. The additional money they earn will be kept in a
private savings account in their name, opened by the STCDSM. Once they have passed their
GED exam and received their diploma, all of the money being held will be released to them and
they can decide whether or not to keep the savings account opened in their name. They may stay
and work at the STCDSM, or they can go off into the world with a diploma, a savings, and a
marketable skill learned by working in the restaurant and/or the theatre.
Planned classes include:
☞ Wine Conversations
Led by the General Manager and Sommelier of The Actress And The Bishop, Zachary
Mannheimer, Wine Conversations offers a different approach to exploring the world of wine.
Far from a lecture by a snooty snob, Zack offers instead an ongoing conversation about the
history, art and—most importantly—the taste of wine. The lively discussion will center around a
particular region or particular grape, but like all good talks will branch off in unexpected
directions as the mood, and the wine, dictate.
☞ Reading Shakespeare
A more informal setting which will help those new to reading Shakespeare—as well as those
scarred by high school English classes—to approach the plays as theater. Shakespeare tells some
of the greatest stories ever, but a bogus reputation for being “difficult” stops many people from
exploring these crackerjack plots. The Reading Shakespeare group will meet once a week to
explore some of the most famous stories in the English language, taking apart the complex
language and getting at what really goes down in these plays.
☞ Baby Loves Disco
A dance party for toddlers! Bring your kids and the whole family to the Black Box Theater for
rockin’ tunes, snacks and a grand boogie-down. Fun for all ages but especially for the Tony
Maneros who are still learning how to walk.
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RESTAURANT OPERATIONS – THE ACTRESS & THE BISHOP
The focus of The Actress and The Bishop is simple – European inspired cuisine made with as
many local ingredients as possible. This is an Iowan restaurant creating cuisine inspired by
foreign lands. In addition, the atmosphere, being populated by Iowans, will be created by Iowan
craftsmakers – from the art on the walls to the fork in your hand, all dining room features will be
locally created. This is everyone’s restaurant. The more local, the better, at all times.
Facts about The Actress & The Bishop
☞ Restaurant
☞ All produce will be locally bought and grown
☞ All meats and seafood will be organic and well-treated
☞ No dish shall exceed $20
☞ Menu will be divided into 6 sections:
☞ Panini (pressed sandwiches)
☞ Small Plates and Tapas (appetizers)
☞ Primi (pastas and risottos)
☞ Secondi (larger plates)
☞ Accompaniments (side dishes)
☞ Dolce (desserts)
☞ Menu will change monthly to reflect what is available at the local market
☞ Menu will be supplemented with daily specials
☞ Bar
☞ Full wine bar focusing on obscure and hard to find varietals and producers
☞ World-wide beer list in bottles and draught
☞ 1 Cask Ale changing weekly
☞ Liquor and cordials will follow after the first year of operation
☞ Bar will circle main dining room with plentiful seating
☞ Each of the four corners will hold a Pool Table, Dart Board, Ping-Pong Table
and Fuse Ball Table.
☞ Dining Room
☞ Reflecting communal atmosphere with group dining amongst friends and strangers,
designed to promote conversation
☞ Wooden tables unset to promote the idea of beginning – whatever comes to
this table will be your creation
☞ Multi-level
☞ Tables, chairs and atmosphere designed and built by local artists
☞ Each table, chair, dish, silver, glass, wall is different and made by
someone different, perhaps you
☞ Centerpiece, on ground floor, is the bar that acts as family style dining
where the bartender will hold court in the center, forming a mock-stage,
theatre in the round atmosphere
☞ Private tables on other levels
☞ Kitchen
☞ Large enough to house 4-5 chef stations
☞ Dishwasher station
☞ Pastry kitchen
☞ Equipment
☞ List to come
☞ Menus
☞ Created by the employees
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☞ Physical books designed by staff
☞ Wine List will be created by the Sommelier
☞All regulars (meaning customers who come to dine at least once
a week) will be given their own wine list where they may mark
what they’ve had, make notes, and keep with them should they like
The Actress
The Actress, on the ground floor, serves as the Public House, casual dining environment where
the bar is the focus. Pub style menu. The bar is covered in plexi-glass panels that can be removed
so that we can advertise every artistic event in Central Iowa. The Actress holds 100 capacity,
with 25 seats at the bar.
The Bishop
The Bishop, on the mezzanine level, serves as the fine dining entity. Diners will be seated
overlooking the bar in atrium of the space. This area is private, 5-Star fine dining, with a choice
of a 3, 6, or 9 course tasting menu only.
These two eateries allow the ability to come for anything from a beer to a full 9-course tasting
menu, and anything in between. The Bishop menu will be available á là carte in The Actress.
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EMPLOYEES
Theater Operations
The The Des Moines Social Club will include the following full time employees. All employees
will also serve on the artistic end if they do not already in whatever capacity is most fitting.
All of these individuals will teach at least 1 class in their specialty per quarter.
☞ Co-Artistic Director/Sommelier – This position will be held by Zachary R. Mannheimer.
His responsibilities will include overseeing all aspects of The Subjective Theater and The
Actress and The Bishop, training, hiring and firing of all staff as well as increasing public
viability of the Club itself.
☞ Co-Artistic Director/Education Director – This position will be held by Matthew McIver.
He will share responsibilities for The Subjective Theater as well as running all aspects of the
Department of Play, in addition to planning and directing shows.
☞ Managing Director/Movement Director – This position will be held by Julie Betts. She will
serve as the Chief Financial Officer of The Des Moines Social Club, overseeing all financial
matters of the Club as a whole. The Managing Director will be in charge of payroll, accounting
and budgeting. In addition, this person will oversee the Movement and Dance Program.
☞ Stage Manager – This position will be held by Thatcher Williams. Stage Manages all
Subjective Theatre Company productions. Responsible for overseeing daily calendar for rental of
The Subjective Theatre and scheduling of classroom activity. Maintains main office. Assists the
Artistic Director and Managing Director.
☞ Marketing Coordinator – This position will be held by Shannon Michelson. Oversees all
aspects of marketing and works in collaboration with the employees listed above.
☞ Master Technician – This person will oversee all technical aspects of the space, from
lighting, sound and carpentry. He/She will be responsible for overseeing all personnel who work
with any technical aspect of the space and will server as the Resident Designer for The
Subjective Theatre Company.
Restaurant Operations
☞ Chef d’ Cuisine – Oversees all aspects of the Kitchen and back of house staff. Designs menu
along with Sommelier.
☞ Maitre d’ – Oversees front of house staff. Training of front of house staff. Maintains wine
list, bar inventory, daily reports and front of house schedule. Assists the Sommelier.
☞ Sous Chef – Oversees all ordering for Kitchen as well as the main Line. Assists the Head
Chef.
☞ Line Cooks – Depending on space, there will be 3-5 line cooks to assist the Chef d’ Cuisine.
☞ Dishwasher – Responsible for cleaning all dishware as well as cleaning the space after
operation.
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PART TIME EMPLOYEES
The Des Moines Social Club will include the following part time employees.
All of these individuals will teach at least 1 class in their specialty twice annually.
☞ Secretary of Art/Food – Assists the Managing Director and Stage Manager.
☞ Secretary of Education – Assists the Education Coordinator.
☞ Pastry Chef – Should the Chef d’ Cuisine or Sous Chef not have pastry training, a Pastry
Chef will be hired to create our dessert list.
☞ Webmaster/Graphic Designer – Designs and maintain website and creates all graphic
designs for the entire Des Moines Social Club.
FULL TIME GRATUITY SUPPORTED EMPLOYEES
The The Des Moines Social Club will include the full time employees supported primarily
through gratuity. Each employee will also serve on the artistic end. These people will form the
beginning of The Subjective Theatre Company along with any of the above listed employees.
All of these individuals will teach at least 1 class in their specialty annually.
Number of employees is depending on the size of the space: Servers, Bartenders, Runners and
Bussers.
The Subjective Theatre Company
All employees of The Subjective Theatre Company will be hired based upon two qualities: their
ability to create art and their ability to work in a restaurant. Additionally, students from local
GED, High School and Undergraduate programs will be hired as paid interns and/or receive
school credit. There will be “masters” in both worlds (chef, sommelier, actor, designer) but the
majority of the employees will work in both worlds of the Social Club:
☞ The Actor is also the Bartender
☞ The Dishwasher is also a Lighting Technician
☞ And any other combination based on the skills of the employees
These roles will be recycled so everyone is learning a new skill set.
There will be 5 employees rotating between the theatre operations and the restaurant
operations.
Here we have another unique opportunity. The person who served you your drink is also
performing for you that evening. This means that post-performance, not only does the audience
congregate in the pub, but the entire creative team of the show is also present, to converse,
answer questions, imbibe and create a “talk-back session” that is completely removed from the
academic nature of sitting in a seat and raising your hand. The talk-back session occurs as any
evening in a pub would, being merry and discussing whatever is in the air at the time, using the
show they have just seen as a catalyst for discussion, discourse and debate.
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DEMOGRAPHICS
Des Moines is a growing city that has just surpassed Hartford, Conn as the Insurance Capital of
the world. Des Moines is home to Principal Insurance, Wells Fargo, EMC and ING
Insurance to name but a few.
The Des Moines-West Des Moines Metropolitan Statistical Area consists of five central Iowa
counties: Polk, Dallas, Warren, Madison, and Guthrie. The area had a 2000 census population of
481,394 and an estimated 2006 population of 534,230. The Des Moines-Newton-Pella Combined
Statistical Area consists of those five counties plus Jasper and Marion counties; the 2000 census
population of this area was 550,659, and the estimated 2006 population was 604,626*.
There exists no restaurant like The Actress and The Bishop nor a theatre like The Subjective
Theatre in the entire state of Iowa.
There is a large push for young professionals to move into the Downtown area. Over the last 5
years, over 7 new loft apartments and condos have opened downtown as well as several new
retail businesses. The redevelopment has also included the construction of Gateway Park in the
heart of downtown. The building we are looking to purchase, a former automobile showroom,
sits on this park.
1408 Locust Street Property Description
• 29,068 Square Foot 2-Story Building
• On-Site Parking
• Daily Traffic Counts (2004): Locust Street – 12,200 Vehicles
• Over 5,000 professional employees in a half-mile radius
• Drake University, Grand View College, DMACC and Des Moines University are all within 5
miles
Radius (miles) 1.0 3.0 5.0
Population 6,922 92,842 199,433
Households 3,308 38,008 83,448
Avg. HH Income $38,677 $54,386 $56,073
Median HH Income $25,871 $41,290 $45,238
Avg. Median Age 37.77 35.22 36.01
Further information, blueprints and photographs are available.
*Source: Wikipedia.com
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MARKET ANALYSIS
1408 Locust Street sits in the west side of downtown Des Moines. This area, until 5 years ago,
was awash in abandoned and vacant warehouses, mechanics shops and offices. Over the last few
years the City of Des Moines has remodeled this area through the construction of Gateway Park,
which brought about several arts galleries, vintage shops, a new city library and the Pappajohn
Continuing Education Building. A sculpture garden is also being installed directly across the
street of 1408 Locust in Gateway Park in 2008.
The surrounding ½ mile (walkable) radius is home to the following restaurants:
• Centro – semi-formal Italian eatery.
o Avg. Lunch check: $14 / Avg. Dinner check: $45
• Raccoon River Brewery – Brew Pub with pub fare
o Avg. Lunch check: $12 / Avg. Dinner check: $35
• Django – French Bistro to open in 2008
• Chequers Lounge – Hotel Fort Des Moines’ Bar
• Ritual Café – Coffeeshop
• Starbucks – Coffeeshop
• South Union Bread Café – Sandwich shop (Lunchtime only)
There exists no restaurant like the Actress and the Bishop in this area.
The surrounding ½ mile (walkable) radius is home to the following entertainment venues:
• Blues on Grand – Blues bar
• Raccoon River Brewery – weekly music events
• Temple for the Performing Arts – large scale musical acts, Broadway imports
There exists no performance space like the Subjective Theatre in this area.
Downtown Des Moines has put a great deal of work into creating nightlife, specifically along
historic Court Avenue about 10 blocks to the east, as well as the East Village about 25 blocks
east. Both are home to several restaurants, bars and clubs and have been attracting residents out
of suburban West Des Moines continually. These establishments are already full to capacity on
most evenings, and there is a strong push for more, original entertainment and dining options.
In addition, the City of Des Moines has new bus lines set to run directly past 1408 Locust in the
next 2 years, as well as creating a “Cultural District” along this strip of Locust Street and Walnut
Street directly to the south. 1408 Locust Street sits in the heart of this district.
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SUPPORTERS
The Subjective Theater Company of Des Moines, Inc. has gathered a number of enthusiastic
supporters of its Des Moines Social Club Project, and has an informal “Advisory Board” as
follows:
Robert Amato – Proprietor/Sommelier, Tempo Restaurant/NYC
John Busbee – Director, Iowa Fringe Festival/Des Moines
Max Cardenas – Co-Owner, Dos Rios/President, Empressa Consulting/Des Moines
John Clancy – Artistic Director, Clancy Productions/NYC
Gordon Fisher – Attorney, Bradshaw, Fowler, Proctor & Fairgrave, P.C./Des Moines
Adam Forest Huttler – Executive Director, Fractured Atlas/NYC
Bradley Long – President, Mid-American Commercial/Des Moines
Suku Radia – CEO of Bankers Trust/Des Moines
Keith Taylor – Executive Director, Modest Needs/NYC
Matthew Anderson – Economic Dev. Admin., City of Des Moines/Des Moines
Larry Cleverley – Cleverley Farms/Mingo, IA
Christine Hensley – Councilwoman, City of Des Moines/Des Moines
Mary Lawyer – President, Downtown Alliance/Des Moines
Tim Leach – Vice President of Economic Dev., Downtown Alliance/Des Moines
Tracy Levine – Executive Director, Metro Arts Alliance/Des Moines
David Lyons – Chief Business Development Officer, Iowa Farm Bureau/Des Moines
Cyndi Pederson – Executive Director, Iowa Arts Council/Des Moines
Doug Reichardt – Chairman, Holmes-Murphy/Des Moines
Tom Smull – President, Iowa Cultural Coalition/Des Moines
Paul Willis – Niman Ranch/Willis Free Range Pig Farm/Thornton, IA
Additionally, quite a few artists in the community have expressed interest and support in the Des
Moines Social Club Project, as follows:
PRODUCER……………………………………………………..Frank Burnette
VISUAL ART……………………………………………………Brent Houzenga
MOVEMENT……………………………………………………Jamie Olerich
SCREEN PRINTING………………………………………........Michelle Phillips
PERFORMANCE……………….………………………………Chelsea Pickett
PERFORMANCE……….………………………………………Zach Prine
PERFORMANCE……………………………………………….Jami Tevino
PERFORMANCE……………………………………………….Edward Vasquez
RESIDENT THEATRE COMPANY……………………………The Subjective Theatre
RESIDENT THEATRE COMPANY……………………………Theater…for a Change
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NAME RECOGNITION OPPORTUNITIES
The Des Moines Social Club, opening at 1408 Locust Street in Spring/2009, is offering the
following sponsorship opportunities:
The Des Moines Social Club will host over 1,000 Des Moines residents on a daily basis through
its restaurant The Actress & The Bishop, its Education Facility, its Banquet Hall and its Black
Box Theater.
Sponsorship/Name Recognition Opportunities include:
The Black Box Theater: $1,500,000
• Logo and Name on the Theater – The _________ Theater
• Logo and Name on the Building’s Façade – 12,200 vehicular traffic past building daily
• National and Local Press: “The Des Moines Social Club, sponsored by ________…”
• Top billing for Sponsorship
• All promotional Literature will include “_______ at The _________ Theater.”
• Major Web Presence for over 5,000 web visitors monthly
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
The Educational Facility: $500,000
• Logo and Name on the entrance of The __________ Education Center serving over 2,000
students monthly
• Partnership with DMACC and other local schools’ promotional material, website, etc…
• National and Local Press: “The Des Moines Social Club, sponsored by _______…”
• Major Web Presence for over 5,000 web visitors monthly
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
The Banquet Hall/Permanent Art Gallery: $350,000
• Logo and Name on the entrance of The __________ Banquet Hall/Art Gallery – serving
all area corporate events, large parties and gallery seekers
• National and Local Press: “The Des Moines Social Club, sponsored by _______…”
• All promotional Literature will include “_______ at The ________ Gallery.”
• Major Web Presence for over 5,000 web visitors monthly
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
Individual Classrooms (3): $100,000
• Logo and Name on the entrance of The ________ Classroom
• National and Local Press: “The Des Moines Social Club, sponsored by ________…”
• Major Web Presence for over 5,000 web visitors monthly
Individual Booths/Tables (10): $50,000
• Logo and name above an individual table at The Actress & The Bishop which will always
be available for your pre-determined employees to use at any time
• Major Web Presence for over 5,000 web visitors monthly
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CAPITAL EXPENDITURES: INITIAL FIVE YEARS
Building Acquisition $1,100,000
Architect $45,000
Electrical and Plumbing $250,000
Rigging and Theatre Construction $115,000
Lighting Equipment $110,000
Sound Equipment $50,000
Kitchen Equipment $275,000
Office Equipment $45,000
Theatre Goods $80,000
Restaurant Goods $195,000
Bar Construction $60,000
Miscellaneous Construction $50,000
Initial Food Costs $150,000
Initial Wine Inventory and Cellar Construction $150,000
Tools and Miscellaneous Equipment $35,000
Liquor License and City Taxes $50,000
First Year Salaries $329,000
Total $3,089,000
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CAPITAL EXPENDITURES: INITIAL TWO YEARS
Theatre/Educational Facility/Art Gallery*
EXPENSES YEAR 1 YEAR 2
Building
Acquisition $550,000 $550,000
Architect $100,000 $100,000
Electrical and Plumbing $125,000 $125,000
Construction/Rehab Costs $225,000 $225,000
Theatre Operations
Rigging and Theatre Construction $57,500 $57,500
Lighting Equipment $125,000 $125,000
Sound Equipment $25,000 $25,000
Theatre Goods $40,000 $40,000
General Education Operations
Classroom Prep $42,500 $42,500
Classroom Equipment $17,500 $17,500
Organizational Operations
Office Prep $17,500 $17,500
Office Equipment $22,500 $22,500
First Year Salaries $100,000 $229,000
Total $1,447,500 $1,576,500
*Only Not-For-Profit entities - restaurant not included
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Gross Receipts Years 1 - 3
Not-For-Profit Entities Only (Theater, Educational Facility, Art Gallery)
Year 1
The Subjective Theatre and Education Department
($1,500/wk * 25 weeks rental) $37,500
($15/hour * 30 hours/wk * 25 weeks rental) $11,250
($12/Avg Tix * 25 shows/year * 100/Avg Aud) $30,000
($10/class * 20 students * 50 weeks) $10,000
(Merchandise and Studying Aids) $8,000
Total: $96,750
Year 2
The Subjective Theatre and Education Department
($1,500/wk * 27 weeks rental) $40,500
($15/hour * 35 hours/wk * 27 weeks rental) $14,175
($12/Avg Tix * 25 shows/year * 100/Avg Aud) $30,000
($10/class * 30 students * 50 weeks) $15,000
(Merchandise and Studying Aids) $10,000
Total: $109,675
Year 3
The Subjective Theatre and Education Department
($1,650/wk * 35 weeks rental) $57,750
($15/hour * 35 hours/wk * 27 weeks rental) $14,175
($12/Avg Tix * 25 shows/year * 100/Avg Aud) $30,000
($12/class * 40 students * 50 weeks) $24,000
(Merchandise and Studying Aids) $13,000
Total: $130,000
NET UNRELATED INCOME
Rent received from Tenants $10,000/month $120,000
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Daily Breakdown: The Actress and The Bishop
Year #1: Income
(Lunch: $3,600/wk * 50 weeks) $180,000
(Dinner: $24,000/wk * 50 weeks) $1,200,000
Lunch: $600/Day Dinner: $4,000/Day
Check Average: $12 Check Average: $45
Customers per Day: 50 Customers per Day: 88*
Year #2: Income
(Lunch: $4,200/wk * 50 weeks) $210,000
(Dinner: $29,000/wk * 50 weeks) $1,450,000
Lunch: $700/Day Dinner: $4,834/Day
Check Average: $13 Check Average: $48
Customers per Day: 53 Customers per Day: 100*
Year #3: Income
(Lunch: $5,100/wk * 50 weeks) $255,000
(Dinner: $35,000/wk * 50 weeks) $1,750,000
Lunch: $850/Day Dinner: $5,834/Day
Check Average: $15 Check Average: $53
Customers per Day: 57 Customers per Day: 111*
Year #4: Income
(Lunch: $5,300/wk * 50 weeks) $265,000
(Dinner: $38,000/wk * 50 weeks) $1,900,000
Lunch: $883/Day Dinner: $6,334/Day
Check Average: $15 Check Average: $55
Customers per Day: 59 Customers per Day: 116*
Year #5: Income
(Lunch: $5,300/wk * 50 weeks) $265,000
(Dinner: $42,000/wk * 50 weeks) $2,100,000
Lunch: $883/Day Dinner: $7,000/Day
Check Average: $15 Check Average: $58
Customers per Day: 59 Customers per Day: 121*
Numbers are based on a 6-Day Business Week for a space with a 150-seat capacity.
Models used: Several Des Moines based Restaurants with similar menu prices and theme
*This number reflects the average number of customers over a 6-Day Dinner service, i.e. Mondays could have 35
customers where Saturdays could have 200, etc.
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LASTLY…
The Des Moines Social Club is meant to provide space to all who seek it. The idea is to blend all
walks of life into one room. Some may come for the art. Some may come for the food. Some
may come to play.
The atmosphere is communal. Should you want to come and have a beer, you can. Should you
want to come and have a formal, 9 course tasting menu in a private location, you can. And
anything in between. The Des Moines Social Club will be built around those who use it, assuring
it will be used by all in the community.
The Des Moines Social Club is your social club. It is my social club. It is our neighbors’ social
club. Providing a place that has something for everyone will ensure a healthy community,
intermixing and having something to talk about as the art works as a catalyst.
Additionally, being that the food and wine and theatre may be foreign to some local residents, we
do not want to condescend. Instead all staff members will go through a rigorous training session
prior to opening, and ongoing once our doors welcome visitors. Each staff member will be
knowledgeable of the product they are selling, and know how to lead the customers through the
menu and make suggestions where the customers will feel as though they are learning, not being
talked down to. Classes such as “If You Like…” will be run weekly, and be free to customers:
“If you like Merlot, you may also like Lagrein, a grape from the Alto Adige region of Italy…”
The idea is to provide interesting, exotic, and rare wines/foods that are also cost-effective. To
show community members that there are better wines out there that are actually less expensive
than what they may drink now. Education is always first and foremost.
All of this boils down to having a healthy community who wants to create, and a place for that
creation to take place. We believe Des Moines is this place.
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-
Big Fat Retard
- Jizzmopper
- Posts: 2999
- Joined: Sat Jul 29, 2006 2:57 pm
- Location: 16th & Jefferson
- Contact:
Re: http://www.desmoinessocialclub.org/
"Should the Des Moines
Social Club not offer a program in your passion, we will find an expert to teach the course"
I'm gonna hold them to this.
Social Club not offer a program in your passion, we will find an expert to teach the course"
I'm gonna hold them to this.
I poop on Petland!
-
tom2electricboogaloo
- Posts: 126
- Joined: Sat Aug 02, 2008 3:49 am
Re: http://www.desmoinessocialclub.org/
fuck those fuckin' fucks...they totally stole my idea for a more betterer des moines!
lawsuit!
oh well...i suppose this is a place where people can go to read library books while bands like the wellingtons practice...i mean ...play.
lawsuit!
oh well...i suppose this is a place where people can go to read library books while bands like the wellingtons practice...i mean ...play.
Last edited by tom2electricboogaloo on Wed Oct 29, 2008 1:58 am, edited 4 times in total.
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Tampa Josh
- Keepin it Real, Hatin Herb
- Posts: 236
- Joined: Fri Nov 30, 2007 8:03 pm
- Location: Russia
Re: http://www.desmoinessocialclub.org/
That is all that matters.Hank Fist wrote:28
Thom wrote: At least assholes like tampa josh know they hate people.